Privacy Policy

Last updated: 09 August 2025

At Mummy’s Fables, we care about your privacy and are committed to protecting your personal information. This policy explains the type of information we collect, how we use it, and the choices you have.

When you visit our website, sign up for our newsletter, make a purchase, or contact us, we may collect details such as your name, email address, and, if you place an order, your billing and delivery information. We also collect information automatically when you browse our site, including your IP address, the type of browser you are using, and details of how you interact with our pages. We may use cookies or similar technologies to help improve your browsing experience and understand how people use our website.

We use the information you give us to send you products and services you’ve requested, to process and fulfil your orders, and to keep you updated with news, stories, or offers — but only if you have agreed to receive them. We may also use your details to respond to your questions, improve our website and services, and meet our legal obligations.

We will never sell your personal information. Sometimes we share it with trusted service providers, such as payment processors, email newsletter platforms, or our website hosting company, but only so they can perform services on our behalf. These providers are required to keep your information safe and to comply with UK data protection laws. In rare cases, we may have to share your information with legal authorities if the law requires us to do so.

Your information is stored securely, and we take steps to protect it from loss, misuse, or unauthorised access. We keep it only for as long as we need it to provide our services or as required by law.

You have a number of rights under UK data protection law. You can ask us for a copy of the personal data we hold about you, request that we correct or delete it, or tell us to stop using it for marketing at any time. You can also object to certain uses of your data or ask us to send it to another organisation in a portable format. To exercise any of these rights, please email us at mel@mummysfables.com.

Our website may contain links to other sites, but we are not responsible for the privacy practices or content of those websites.

We may update this privacy policy from time to time to reflect changes in our practices or the law. When we do, we will post the updated version on this page and update the “last updated” date at the top.

If you have any questions or concerns about how we handle your personal information, please contact mel@mummysfables.com.